The old adage that one friend tells another friend and so on has never taken on such power until the arrival of social media. Now one friend can tell thousands before you have a chance to counter the negative affects of a bad customer experience. Move quickly to make sure you are listening and look beyond yourself. It might save your business. | Everyone has the potential to be the media. |
| Customers do not have to be celebrities like Kevin Smith to gain traction. The lack of a social media presence may one day come back to haunt your company because you won’t have any loyalists to lift you up like Toyota, which did far worse than Steven Payne. And, as always, the initial mistake (with the exception of gross negligence that affects public safety) is never as impacting as how we respond to it. |
| we might not be reading this story today if Payne had accepted the criticism and offered up a free popcorn. And we might not be reading about it today if it wasn’t for social media. But nowadays, anyone can become a publisher and every manager has to wear a public relations hat now and again. Read more at copywriteink.blogspot.com |
It was announced that the Governor had a plan to ration adult daycare diapers to balance the nearly $1 Billion Deficit. Oh, and he’s still a playboy. | Lawmakers must decide $880 million in cuts. Protestors were already out in full force. Students from across the state rallied outside while inside progressive groups handed out Depends diapers to legislators, reminding them of the widely known plan to take away adult diapers from the elderly.Read more at www.lasvegasnow.com |
| there are many assumptions about how crises should be managed |
| The communication industry seems stuck on seeking bullet solutions for what are sometimes complex problems. |
| The fact is that research shows that companies that respond quickly and honestly and transparently had significantly higher year-end earnings |
| Yes, all crises are different. |
| earned the trust of their consumer base and made a crapload more money than their competitors when they introduced the safety seal, drawing business from other pain relief makers who didn’t have such a product — and they kept a large part of that business even after the competition caught up and released their own safety-sealed product. |
| Crisis response strategies that are held as popular beliefs but which are easily discredited by any number of situational factors — or, indeed, research |
| Whether you call it a huge privacy flaw or just an annoyance, Google Buzz can put the contacts you automatically follow—a.k.a. those you most frequently email or chat—on a public profile page. Here’s how to undo that. |
To turn this off, sign into your Google account (via Gmail or elsewhere) and head to your Google profile—that link should work if you’re signed in. Look for the two links showing “Following X people” and “X people following me.” There’s a gray note underneath those numbers, indicating whether they’re visible to just you or to everyone. |
| In the third column of options there, there are checkboxes that control privacy features, and one of them is labeled “Display the list of people I’m following and people following me.” Un-check that box, and now your list of followers and followees is private—or at least seen only by those you’re following, perhaps.Read more at lifehacker.com |
Engagement of customers is required. If you don’t want to have conversations and share anything with your customers/visitors, then you should avoid this tactic. | Our team set moderate expectations using past experience and industry benchmarks. We created the fan page with a strategy and compelling content, and when it was complete in January, networked it out within our Bailey Gardiner team. We saw a slight bump in fans, but that was the calm before the storm. Vet-Stem sent an email out to their database which included veterinarians and patients. The email didn’t just include “become our fan”, but told people why we created the page and how we wanted them to interact. We were asking them to share stories about their pets, how Vet-Stem helped and opened it up to questions and comments from dog owners.Read more at www.dontdrinkthekoolaidblog.com |
My sister doesn’t have a Facebook account, but she uses Gmail. This may be her first taste of social media networking. She’s already in and it’s easy to use. Will Buzz kill Facebook? No. But it may expand the horizons even farther. 1. Google Buzz will integrate very nicely with mobile phones and maps. So this will further impact mobile social networking and online communities on the go. This could affect events PR and marketing quickly
2. It will be easy to use (where many say Twitter isn’t). Google Buzz has already been described as something so simple ‘your mother’ would use it, according to one watcher I’m following
3. Search engines will find content much more easily than with content on Twitter. For brands this is a reputation management issue
4. For PR people, the address book has always been valuable. Whatever your current email address book is, exporting it into Gmail as well will create an instant social network
5. There will be an ‘enterprise’ version of Google Buzz coming soon. This will change the way internal communications works as well (and might thwn also create the Yammer.com killer)Read more at theblogconsultancy.typepad.com |
It’s an attempt to protect a brand and ensure that the writers speak for the company. Shel makes a good point: much of what Forrester does makes its way out into the blogosphere through the independent blogs. Will this prevent me from presenting Forrester Research? And what about the followers who now must try and find their favorite analyst’s new blog? What people need to understand is that Forrester is an intellectual property company, and the opinions of our analysts are our product. Blogging is an extension of the other work we do—doing research, writing reports, working with clients, and giving speeches, for example. |
The IP distinction is one that Forrester’s proponents raise repeatedly in the debate. The notion seems to suggest that analysts who write about their work on their own blogs are somehow sapping Forrester of its IP. Maybe I’m just dense, but I don’t see how, particularly if those blogs link back to Forrester, bringing the company to the attention of new prospects. |
The Grateful Dead succeeded by embracing social networking, by giving away their music, and by relying on fans to fuel the band’s popularity. The business structure has been termed “strategic improvisation” and is being studied by business leaders and sociologists to find its secret of success. | In the late 1980s, Rebecca G. Adams, a sociologist at the University of North Carolina at Greensboro, who studies friendships formed across distances, noticed deep bonds between Deadheads. The bonds seemed to belie the idea, then popular among leading social thinkers, that communities based on common interest, whose members do not live near each other, lack emotional and moral depth—that Deadheads might belong to what sociologists call a “lifestyle enclave,” but couldn’t possibly form meaningful relationships. |
| Even legal scholars took note, some contending that the American criminal-justice system, including the courts, unfairly profiles Deadhead defendants and has, on occasion, treated fandom as evidence of mental illness. Read more at www.theatlantic.com |
Why did the reporter choose the words, “watered-down” agreement? Was that an opinion of the reporter, or a source? Wouldn’t it have been neutral to have said “limited” agreement? I wonder sometimes if journalism is failing to grab readers because the time-honored tradition of keeping politics, rhetoric and bias out of reporting, is so often lacking in current journalism.
| Okay, I swore I wasn’t going to do this, but it’s time to pull out the can of WoopAss. Clear Internet is a major disappointment. |
| You listening Tony? Anyone else at Clear, listening? Because I’m getting mad. “So run, you cur… RUN! Tell all the other curs the LAW’S coming! You tell ‘em I’M coming… and Hell’s coming with me, you hear?! Hell’s coming with me!” |
| Supposedly, I have a broken modem, so they’re sending out a new one. (Stall tactic). |
| I had someone call me on Friday to complain about Clear. They wanted to press charges against them. |
| the representative was unable to provide factual data as to the quality of the service in my area. |
| As we return to “As The Clear Internet Turns” our surfers struggle to pull .5 MB of download speed compared to the fast 3 MB promised. |
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